In dealing with innovation, naming it and hoping for it to be clear and distinct as to what is being referred to will not suffice. Figuring out in some way what innovation is may on its own assist any researcher or manager in discerning that whatever pre-set arrangements or dogmas she/he comes across along her/his career are not holy or unchangeable, but rather potential sources of input that could be developed or exploited in more or less intelligent, innovative or even profitable ways.