Public health communication strategies, including
entertainment-education, can effectively change human behavior,
improving health outcomes from climate change. Tools from social
psychology, including social modeling and building self and collective
efficacy, can help us to create a new model for current,
culturally-relevant stories that can help communities adapt to climate
change. As an example we will share key learnings from Rhythm and Glue,
an applied television prototype, based on research from an NSF Advancing
Informal STEM Learning submission. Best practices for climate
communication include adaptations of entertainment-education techniques
for culturally grounded representations of climate engagement positive
outliers. As science communication progresses in adapting social
psychology and sociology practices for climate communication, we would
like to share how this prototype applies the methods and suggests some
new directions that further adapt the practices to account for limited
resources and media fragmentation challenges. While this work focuses on
climate, it has broad implications for future science communication
practices.