Conclusion
Numerous studies have explored the mechanisms of selection overload and
how to address it. It has been argued that time pressure and incomplete
information processing are contributors to choice overload.
Nevertheless, our study found that individuals experience choice
overload even when given sufficient time to carefully process the
options. People initially evaluate options in the early processing
stage, form criteria based on the options and their needs, and use these
criteria to process the options in depth before ultimately making a
choice.