Content Development
BraveWilderness initially only released one video per week, and grew to
two or three videos per week as resources to do so were developed.
Increased segment length and quality targets have since reverted the
channel to the initial model of one video per week.
From the start of the project, story development, a primary driver of
audience accumulation, was organic in the sense that the stories told
were authentic nature adventure experiences. The reaction from the
audience created resonance and metric standards that could then be acted
upon for future content and story development. This was a cyclical
process of ‘create, deliver, and observe’ which in turn promoted a
sustainable R&D process to promote growth and gauge general and
specific interest in certain science and wildlife subjects.
For all content, local experts and scientists were consulted prior to
filming to enhance the story line. Experts were also often present off
camera to provide knowledge and to ensure safety of both wildlife and
crew. Required permits were obtained prior to filming in accordance with
federal and state laws, additional care was taken when listed animals
were featured.