Note. Item subscripts refer to each subscale: 1= Reactions; 2 = Attitudes/Learning/Knowledge,3 = Behavior, and 4 = Return on
Investment. Responses for each item ranged from 1 – 5 and higher scores
indicate higher satisfaction. * Indicates significant mean differences
based on independent t-test at p < .05.
Table 2. Bivariate correlations among study variables among
analytic sample (n = 40)